Dual portals, one ledger
Operations run the program. Affiliates see only what they earned. Both sides read the same click → FTD → QCPA numbers — no shadow spreadsheets.
PartnerX
Partner operating system
Broker-grade affiliate operating system
PartnerX
PartnerX is the desk between marketing partners and your CRM. Ingest, scrub, attribute FTDs, qualify CPA, and settle payouts in one ledger — built for a broker, not for a public affiliate network.
How PartnerX runs a lead
01 · Capture
Partners send traffic
Affiliates post leads from their campaigns into PartnerX — API, form, or file — already tagged to an offer and geo.
POST /leads · campaign=FX-EU · geo=DE
Why it wins
Cellxpert-style networks, generic CPA platforms, and “CRM plus Excel” all leak money the same way: you cannot prove qualification, you cannot see affiliate collusion, and you do not own the ledger. PartnerX closes those gaps.
| Decision | Networks & bolt-ons | PartnerX |
|---|---|---|
| Who owns the ledger | The network does. You rent reports. | You do. PartnerX is your system of record. |
| What “CPA” means | FTD counted, then argued in email. | Qualified CPA with rules, hold, quarantine, and evidence. |
| Affiliate overlap fraud | Invisible until finance notices duplicates. | Same registration IP across affiliates is abuse — CPA held automatically. |
| Who reaches the CRM | Every approved publisher from day one. | Only CRM-compliance-verified affiliates. IB ID auto-matches from email, or ops types it. |
| CRM reality | Generic webhooks or a one-off SOAP job. | FXBO create-lead, IB tagging, live FTD pull, and a failure desk. |
| Partner experience | A portal built for the network, not your brand. | White-label partner portal: leads, tracking, commissions, invoices. |
| Ops control | Buyers live in three tools and a shared Drive. | Campaigns, creatives, email studio, rules, and security in one desk. |
Platform
One operating system for media buyers, compliance, finance, and partners — without stitching five vendors together.
Operations run the program. Affiliates see only what they earned. Both sides read the same click → FTD → QCPA numbers — no shadow spreadsheets.
API keys, Excel/CSV, manual load, and live bridges from Cellxpert, Trackier, Affise, Cake, Voluum, Binom, Everflow, and more. PartnerX is the broker-side hub, not another network they must join.
Accepted leads go to FXBO with the affiliate IB ID. Status and first deposits sync back. Failures sit in an ops queue with one-click resend — not a silent SOAP dump.
An approved affiliate still cannot write into FXBO until ops marks them CRM compliance verified. PartnerX then auto-matches their IB ID from the affiliate email — or ops types it if the CRM has none or several.
Configurable qualification trees, geo CPA, holdbacks, four-eyes approvals, and a partner ledger. Pay on qualified FTD, not on whatever the affiliate’s screenshot claimed.
Cross-check claimed IP vs request IP vs click IP. Same IP across two affiliates auto-holds CPA. Velocity, /24 farms, click-to-reg bots, and identity collisions are first-class signals.
Wallet states, invoices, payout calendars, and exportable market analysis. Currency never floats. Affiliates never see another partner’s economics.
Country, affiliate, channel, UTM — rules decide FXBO, Airtable, skip, or a platform postback. Change routing at 2 a.m. without a release.
MFA, Microsoft SSO, PII masking, audited secret reveal, IP allowlists, and a full audit trail. White-label for your brand. Proprietary to DB Financial Group.
Employees manage affiliates, quality, CPA, and payouts. Partners submit leads and track what they are owed — nothing else.